SEO (search engine optimisation) is the process of improving the visibility of your website or webpage within the search engines 'natural, organic and unpaid' results.
Google itself admits that 75% of all clicks on their search results pages go to the organic, unpaid section.
Additionally 94% of searchers are unlikely to look beyond page 1, making search engine rankings critical for your business. The higher you are in the rankings, the more visitors you will attract to your site.
SEO is a complicated arena, there are many elements to effective on page optimisation but don't despair - from our studio in Cambridge, we have the expertise to get you onto page 1.
Search engines work on 'keywords', their job is to deliver the most keyword accurate results to the searcher. It is therefore vital that we understand what words your target customers put into a search engine when they are looking for what you do. They are unlikely to know your Company name, they are likely to search for what they think they need and increasingly searches are made with a geographic reference.
The SEO service from Cambridge based Novus starts with full keyword research. No stone is left unturned in identifying the best keyword terms for your business. At all times we will maximise a selection of terms and regions to ensure the highest level of traffic to your site.
After effective on page optimisation, the only option to increase your rankings within a competitive arena is off page optimisation or link building as it is known. This is a process of gaining quality links coming back to you from other people's websites. Simply put - the more back links you have from quality websites the more important Google thinks you are. Our off page service includes only manual submissions of unique copy on key word relevant, high ranking pages. This includes responding to blogs, forums, directory registration and submitting editorials to article marketing sites.
The SEO service from Novus, Cambridge, is designed to get you the results you need. Contact us today for a free SEO Health Check on your website.
- SEO health check
- Strategy recommendations
- On-page optimisation
- Link building
- Article writing
- Website Design