When Cantab Asset Management needed a brand created, they looked for a local provider and found Novus near the top of the Google rankings. The brand was to reflect the clients' location in Cambridge, be contemporary, professional, trustworthy, have gravitas but not be stuffy. Part of the branding to include a website which the client could manage themselves.
As a pre-requisite to any creativity, Novus worked closely with Cantab AMs' Managing Director in order to get a comprehensive understanding of the business, its ethos, its aspirations and the target markets.
Starting with a logo design, the brand was then rolled out across a suite of stationery items, a website powered by Novus Control CMS system, a flyer, a presentation folder with insert, large format advertising banners and office signage.