Estate agency Carter Jonas, approached Novus to create a national advertising campaign to position the company as a leading player in the mid-prime sales and lettings market.
The concept was to be applicable to both national and regional newspaper and magazine advertising, window displays, posters (train and tube stations), the Carter Jonas website and digital and on-line advertising.
Novus created a series of adverts with clear, consistent and memorable messages. The overall look and feel is contemporary and sophisticated using a series of images which are neither property specific or seasonal but applicable to both regional and national advertising.
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